Audience

After researching a couple of video editing companies in NYC, I've made the following observations.  The first company, Park Avenue Post is a full service post house with a high end client list (including my former employer).  It seems like a laid back studio but I can imagine the stress level as the deadlines loom.  I've worked in professional recording studios so I know the environment that these professionals work in.  This is a small firm but with a talented staff.  Two things of interest are the Nitris Hi def editing system, and that most high end editing companies are using the Avid instead of FCP or Premiere.  

The other company is Ballistic.  Their website is minimalistic but visually appealing.  Although it is a static site there is a page with examples of their work.  It definitely looks like something I can do, mostly rig removals, text replacements.  They speak to the clients with confidence while highlighting the quality of their work and their staff.  Their offices are on Lexington Ave. so I can assume they have a large number of advertising firms as clients.  If you click on the HD tab you will get a simple lesson in HD vs. SD and the pros and cons of downconverting.  Very nice.  I also noticed that the refer to their company as a "finishing house".